I’m looking for a little constructive (I’m talking to you Gerard) criticism from readers on an idea for my latest endeavor (get poor quick scheme) since my real estate career was taken out back and put down. Daphne gave me some good advice the other day regarding following my passion so maybe it’s time to do something that I can have some fun with. I have most of the infrastructure in place so now it is just a matter of:
Step 1; Come up with an effective marketing plan.
Step 2; ?
Step 3; Make lots of money.
Who says I’m not a savvy businessman. Below is a draft of a brochure I cobbled together this evening. It is a rough draft at this point, suitable fonts, pictures and the like will be added, but I thought I’d toss it out there as a concept and see what you all thought.
My primary worry is that by this time next year people will be eating their pets rather than boarding them at waterfront resorts so if this comes to pass, I will at least be well stocked with protein for TEOTWAWKI.
Located on the eastern shore of Hood Canal just outside of Poulsbo Washington, Pearl K-9 Club is a fully fenced waterfront facility combining three acres of forest and pasture with access to miles of sandy shoreline. Catering to the busy dog owner looking for an extended stay facility, we specialize in visits of a week or more for those seeking to reduce the anxiety inherent for owner and pet alike when vacation or business plans dictate that you must briefly part ways with your most loyal companion. A day rate is available however for shorter visits
“A Dog in Full”
Your dog will never be locked in a cage and “warehoused” for hours on end at Pearl K-9 Club as is common at many pet boarding facilities. We will treat them as one of our own. Hosting only six dogs at any given time means that your pup will be given the maximum of individual love and hands on care. The dogs are free to wonder the property and our home at their whim, exploring the woods, digging in the dirt, visiting with our dogs and livestock, or simply curling up on one of the oversized pillows in the house. At least once a day depending on weather we will run your pooch on the beach and let them take a swim in the bracing salt water of Hood Canal. In the summer months, much of your dogs day will be spent running the miles of beach and then sleeping on the warm sand by the waters edge. A small creek flowing from the beach head provides plenty of fresh water. If you’re looking for one of those places where the dogs get manicures, herbal baths, shiatsu massage and the like, this is not that place. Dogs are happiest and most well adjusted when allowed to indulge their canine nature. To encourage your canine to become “a dog in full” while visiting is our mission at Pearl.
In addition to having the run of our place during the daytime, your pooch will spend his or her evenings in one of our six guest suites. Each measuring approximately thirty five square feet, the suites are immediately adjacent to the house in order to best address any late night needs your pet may have. The suites are covered to protect from the elements and feature radiant heat rubber mat floors to ensure a clean sleeping environment and maximum comfort in any weather. A warm water showering and drying room is adjacent. Each suite is equipped with a privacy shelter, sleeping pad, food of your choice, and plenty of fresh water.
We like to keep it simple here at Pearl K-9 Club. You will never be “nickel and dimed” with additional services and charges. The standard daily or weekly rate is all inclusive. Beach walks (individually and/or running with the pack), bathing and grooming as needed (they will get dirty here!), and any other miscellaneous needs that they may require are covered. Any stay of a week or more includes free pickup from and delivery to your home in the Puget Sound region. For shorter stays something can be worked out depending on distance and our schedule.
Daily Rate: $50.00
Weekly Rate: $300.00
Monthly Rate: $1,000.00
“Pearl K-9 Club Philosophy”
Moving here from the city in 2003, we took advantage of the space available to us and began to indulge our passion of rescuing and re-homing dogs with friends and family members in need of canine companionship. We began to notice that in our setting of woods and water, free from the distractions of city life, the opportunity to interact with other dogs freely while under our careful supervision caused even sullen or neurotic pooches to rediscover the fun of being a dog in a remarkably short time. After a while friends started telling their friends about our little dog paradise on the shore and how their canines would return home after a visit rejuvenated and joyfull. We started taking in a border or two when pet owners had to leave town and Pearl K-9 Club was born. Our philosophy is based on a simple premise. “Dogs don’t care if you are rich or poor, handsome or homely. No matter your station in life, give them your heart…and they will give you theirs”. We look forward to welcoming and caring for your most loyal friend during those times when you can not.
Contact: blah, blah, blah.